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THE MAIN STREET APPROACH: WHAT WE DO

Conway Main Street USA is based on a model by The National Trust Main Street Center, a program of the National Trust for Historic Preservation. We pay dues to Main Street SC and are an accredited National Main Street program as of 2006. Conway Main Street is one of 1,200 active Main Street programs nationally.

By our accreditation, we use The Main Street Four-Point Approach™. The underlying premise of which is to encourage economic development and historic preservation in ways appropriate to today's marketplace. Described below are the four points of the Main Street approach which work together to build a sustainable and complete community revitalization effort.

Design means getting downtown into top physical shape. Capitalizing on its best assets — such as historic buildings and pedestrian-oriented streets and creating an inviting atmosphere conveys a positive visual message about the downtown Conway and what it has to offer.

Promotion sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in downtown Conway.

Economic Restructuring strengthens a community's existing economic assets while expanding and diversifying its economic base. The Main Street program is designed to help sharpen the competitiveness of existing business owners and recruit compatible new businesses and new economic uses to build a commercial district that responds to today's consumers' needs.

Organization involves getting everyone working toward the same goal and assembling the appropriate human and financial resources. The Board of Directors and standing committees make up the fundamental organizational structure of the volunteer-driven program.